21 London Tips for Website Design

For a website to stand out in 2022, it needs to be designed properly.

Website layout has the potential to make or break a company. If you want your website to appear amazing and get people to do what you want them to do, you need to use good web design practices. If your website is well-designed, it will attract more visitors and result in more sales.

It’s not as simple as it looks to get a professional website designer to work their magic. A well-thought-out strategy is essential for creating stunning designs. When planning the visual style of your website, you should keep in mind a wide range of guidelines and recommendations.

Designing a website is only half the battle; you also need to consider the user’s flow and actions after they arrive at your domain. If you want higher conversion rates, this is a must.

To make your website stand out and convert more people into buyers, we have compiled 21 crucial website design suggestions.

1. Establish Consistency and Clarity in Your Brand’s Image.

Branding is the bedrock of any successful website. Creating a consistent brand identity is a prerequisite before designing a website. It may seem like one of the most basic rules of web design to have a logo that stands out and is of high quality, but many people don’t give this enough thought.

Your visual identity will be replicated everywhere your brand is featured online. Everything else, from the buttons to the images to the colors, will revolve around this central idea.

Your logo, chosen colors, and typefaces are all part of your brand’s visual identity; a mood board is another possible visual branding tool. A logo generator might serve as a quick introduction to the design process.

This identity branding must be consistent and provide a consistent aesthetic that runs throughout the site. In web design, if your logo and other visual elements aren’t perfect, you shouldn’t go on to other things until you’re satisfied.

2. High-Quality Imagery

It all comes down to the quality of the photos you utilize in your site design. Even if your website’s branding and UX design are top-notch, the quality of your photos can make or break the user experience.

Take good headshots by hiring a photographer, and try to use original pictures whenever possible. Stock photographs are available as a backup in case the provided pictures aren’t good enough. This is a delicate situation, though, so exercise caution. Try not to rely solely on free stock photo websites. You should use original stock photos that complement your brand’s aesthetic.

3. Include Video on Your Websites

Just like photos are vital, so is video. The use of video in web design is on the rise due to the immense influence that video can have on the internet.

4. Don’t drag out your copy; instead, make sure it’s short and compelling

Although copywriting is distinct from graphic design, it nonetheless contributes to the look and feel of a website by taking up real estate there. Don’t only focus on the words when writing web copy; consider the bigger picture. Consider how the text will appear in the final product.

5. Accept the Value of White Space

Good web designers understand the value of white space on websites. The quality of the user experience can be greatly improved by providing appropriate white space on the page. If you do this, your website’s navigation will be smoother, and your most significant graphic elements will stand out more clearly.

6. Animate and add movement to your

Maintaining a website is a must if you want it to be a success. It is not like reading a book, where each page stays in place. Website visitors want to interact with your site, and they want to have a fun time doing so.

7. Spell Out Exactly What It Is You’re Selling

For your website to be successful, it must fulfill a certain need. Visitors won’t stick around for long if they can’t figure out how to use your site.

It is the responsibility of the web designer to provide visuals that convey the purpose of the site without the need for text. Website images, like online writing, should convey a narrative to visitors to clarify the site’s content and purpose.

8. Think About Using Maximalism

While it’s true that minimalism is a wonderful approach to web design, it’s also true that maximalism, when applied appropriately, can be really effective. The emphasis of maximalist design is on grand scale, ostentatious ornamentation, and a hostile aesthetic. It isn’t the best fit for every company, but if yours is one of them, this design aesthetic could be highly effective.

9. Always Update Your Website

It goes without saying that you need to regularly update your website. While it’s possible to create a stunning website by adhering to all the latest web design trends, even this may not last. The internet is constantly evolving, so it’s important that your website does so as well.

10. Avoid using stock photos that obviously are stock photos.

Commonly used in web design are stock pictures. As we discussed before, using high-quality original pictures is a crucial design principle. If you want truly special images, it is best to employ a professional photographer. That said, there are times when it just isn’t feasible to do so.

11. Highlight Your Value Proposition on Menus

Adding your own unique spin on standard navigational elements like tiles and menus is a great approach to stand out. Even though this is a seemingly insignificant web design advice, it can be the difference between a static and dynamic website.

12. Focus on the Customer

Keeping the user in mind at all times is another must-follow rule of web design. Never put yourself first while creating a website; instead, focus on the people who will be visiting it. The informational value that visitors are seeking should be conveyed in every facet of your website.

13. Make Your Site Easily Skimmable by Following These Steps

Most site visitors will likely just skim what you have to offer. The data you present has to be laid down in a way that permits quick scanning. The graphics you employ will be critical in this respect.

The web layout should enhance the clarity of the headlines and the conciseness of the text. The website’s story should be conveyed clearly and concisely through its visuals, making them easy to grasp at a glance. People will abandon a website quickly if it has too much visual content. Therefore, choose straightforward graphics that are pertinent to the text and that are placed in a way that facilitates quick scanning and comprehension. 

14. Apply Standard Practices

Most websites use the same basic layout for a reason. That’s because it ends up being useful.

Do headers always appear at the top, sidebars typically on the right, and footers always at the bottom? A excellent website doesn’t leave its visitors scratching their heads. Instead, kids can use the site’s features by instinct. Because common practices are followed, this is the case.

15. Utilize Excellent Typography

Web typography is crucial to the overall aesthetic of a site. When designing a website, selecting the appropriate typography is crucial. This is something you should settle on in your visual branding before you build a website, but you’ll quickly see that most websites use more than one sort of typeface.

16. Promote Small Steps

Micro-actions should be at the forefront of your mind when planning a responsive web design. The goal is that people will interact with your website in several, minor ways rather than one major one. Graphic designers for the web should be aware of this idea and work to ensure that all aesthetic choices promote these tiny activities.

17. Make Calls-to-Action Stand Out

The “Call To Action” button is a vital part of any website (CTA). Two components make up a call to action. The words and design of the CTA are as stated.

The purpose of a call-to-action (CTA) is, of course, to encourage people to take the desired action. This is a “call to action” button, therefore it must encourage the user to take some sort of desired action. This could be for any reason, such as scheduling a demo, inquiring about pricing, making contact, etc. It is an essential aspect of having a mobile-friendly website.

Markustudio a Freelance Web Designer Manchester providing web design, logo branding, print, SEO and digital design services. We have a passion for serving successful small businesses and big brands across the uk. If you need help creating a style guide or staying consistent with your branding, our team of experts is here to assist you. We’ll work with you to create a unique and unforgettable brand that will help you stand out from the competition. Contact us today to get started!